Constructing Native Caribbean Enterprise With A Fb Web page
Most Caribbean enterprise house owners nonetheless don’t perceive the significance of building an online presence. Social networks like Fb present a easy answer.
It’s not at all the final word or solely answer however probably the most cheap. An online presence is far more than a website online, a weblog or Fb enterprise web page. A real branded presence incorporates all these component with an outlined function.
In the present day, we need to reveal the significance of Fb to Caribbean enterprise house owners through the use of Web statistics on the dual islands of Trinidad and Tobago.
Trinidad and Tobago is among the extra progressive islands within the Caribbean by way of Web penetration, accessibility and utilization. This twin island nation can’t be thought-about the everyday Caribbean instance however even in its developed state it consists of the inherent typical Caribbean flavored tradition, mores, prejudices and myths in regards to the Web. Most significantly, it’s the just one that we are able to articulate with the authority as a result of we’re based mostly right here.
Everyone in Trinidad and Tobago is aware of Fb. If they don’t seem to be registered customers they’ve not less than heard about it. Fb has change into synonymous with the Web in Trinidad and Tobago. Kids as younger as 13 yr outdated have a Fb account.
Many resist and refuse to hitch what they name the “insanity”. To justify their place they confer with it because the “maco web site”. You might discover out “individuals’s enterprise” with out leaving your home. That is no fable, it is true however you need to be all in favour of “peoples’ enterprise” or you may be all in favour of your individual.
Let’s evaluate some statistics to reveal why Fb shouldn’t be ignored by native Caribbean companies.
There are figures gathered as of March 2nd 2011. In accordance with the statistics there are:
Precisely 403,860 individuals 13 to 64+ years outdated registered on Fb who really dwell in Trinidad and Tobago. With a census inhabitants of simply over 1,228,691 based on World Stats, it signifies that roughly a 3rd of the inhabitants in T&T are registered on Fb.
The whole web utilization in Trinidad and Tobago is reported to be 485,000 representing 39.5 % of the whole inhabitants now get on-line.
Eighty three % of the individuals on the Web in Trinidad and Tobago are registered on Fb.
Evaluate the 33% of the whole penetration on the Web in T&T to the 77% penetration in the USA.
Would you think about that there can be a larger proportion of individuals within the US registered on Fb?
Not so, the US penetration is simply 43% in comparison with T&T 83% Fb penetration.
As we mentioned earlier than Fb has penetrated the psyche of Trinbago tradition virtually as a lot because the Web it’s also free for a enterprise to ascertain an account there. There’s completely no motive why each Caribbean enterprise proprietor shouldn’t have a Fb enterprise web page.
Listed here are another fascinating Fb statistics on Trinidad and Tobago. Fb calls this the “estimated attain”, i.e. the variety of individuals in a specific age group in Trinidad and Tobago that Fb reaches:
- There are 218,040 individuals on FB who dwell in Trinidad and Tobago between the ages of 18 and 25 inclusive
- There are 275,740 individuals on FB who dwell in Trinidad and Tobago between the ages of 25 and 50 inclusive
- There are 36,000 individuals on FB who dwell in Trinidad and Tobago between the ages of 50 and 64 inclusive.
These are fascinating statistics as a result of now it may be concluded that Fb has a attain, within the 18 yr olds and above, of 529,780 Trinbagoians.
That’s greater than the Specific (45Ok), Guardian (40Ok) and Newsday (40Ok) a complete circulation of 125,000 each day. Fb reaches 5 instances as many Trinbagoians.
What does all this imply to companies, NGOs, CBOs, political events and the federal government in Trinidad and Tobago? It signifies that all these entities can not ignore this social community. It signifies that they need to discover a option to leverage it to perform their missions. Fb shouldn’t be fading away.
Among the early adopters would be the first to maximise the Fb potential however many will proceed to see it as simply one other social community. It’s a social medium but it surely’s additionally a communication medium with the pre-requisite infrastructure to assist any kind of communication that provoke enterprise transactions.
Customers have the power to make use of e mail, on the spot chatting and sharing info all inside the community. It is the best medium to take care of fixed contact with any group, firm, group in any native Caribbean market.
Given the variety of your potential purchasers are on Fb, do you suppose it is best to not less than significantly think about placing up a Fb enterprise web page?