Safari Ltd
Business Toys and Collectible figurines
Based 1982

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Merchandise Instructional animal fashions
Proprietor Alexandre Pariente & Christina Pariente
Web site

Safari Ltd is an American household owned producer and international distributor of animal figurine toys. Since 1982, they’ve produced hand-painted collectible figurines designed to teach kids, with the said purpose of instructing the significance of nature and conservation by way of play.

The corporate’s choices embody greater than 1,000 merchandise, spanning from the magical to the historic—dinosaurs, wildlife, dragons and fairies, horses and farm life, reptiles and sea life.[1]

Historical past[edit]

Safari Ltd was based in 1982 by a German-born husband and spouse staff, Bernard and Rosemarie Rubel. Their purpose was to assist in wildlife conservation by elevating consciousness of endangered species. Impressed by a deck of academic taking part in playing cards that includes images of endangered animals, they initially started by photographing native species in Florida and promoting postcards of the pictures at zoos and different points of interest.[2]

The Rubels would later return to Germany and lay eyes on the academic collectible figurines that led them to develop the museum-quality collectible figurines Safari manufactures at the moment.[3]

The corporate quickly expanded to supply toys based mostly on dinosaurs and prehistoric life, using the paleontology group to assist in making essentially the most scientifically correct determine based mostly on present analysis. This led to the corporate’s partnership with the Carnegie Museum of Pure Historical past.[3] On account of the partnership and life like high quality of the collectible figurines, Safari was thought-about a pacesetter within the animal figurine area of interest.

Presently, Safari Ltd is run by the Rubels’ grandson Alexandre Pariente,[4] who heads the corporate together with his spouse, Christina Pariente. Below Alexandre’s tenure the corporate has invested extra in creating on-line assets, together with an in-house wikisource coined SafariPedia that encourages kids and educators to make use of it in tandem with Safari Ltd merchandise.

Bernie the Gator is Safari Ltd’s mascot and pays homage to founder Bernard Amadeus Rubel. The alligator is a well-liked animal generally related to the state of Florida, the place Safari Ltd is headquartered.

All collectible figurines are phthalate and lead free, and cling to worldwide testing requirements.[5]

A bunch {of professional} sculptors analysis every animal’s anatomy previous to making a lifelike mannequin. This mannequin is then despatched to the producer for big scale manufacturing, and every figurine is hand painted so as to seize the animal’s distinctive and distinctive options. Every figurine in inscribed with its title on the stomach on the animal (in English) to assist in simple identification of the animal.


The corporate is headquartered in Miami Lakes, Florida,[6] promoting to a principal market inside the USA, however companies worldwide markets as nicely. Safari Ltd sells to distributors and retailers across the globe, offering museum-quality collectible figurines to zoos, museums, aquariums, specialty toy shops, reward shops, arts and crafts shops, academic shops and extra.

Licensing Agreements[edit]

Carnegie Museum of Pure Historical past, Pittsburgh, PA.
Contract with Safari Ltd signed – October 1, 1986- February 13, 2015
Based in 1896 by Andrew Carnegie, this historic museum holds 22 million specimens exhibiting 10,000 at any given time. It first made historical past within the yr 1899 with the unearthing of Diplodocus Carnegii, and at the moment the Museum maintains the biggest assortment of Jurassic dinosaurs displayed within the Their Time exhibition. The Carnegie Assortment from Safari Ltd and the Carnegie Museum lasted practically three a long time.[7] Moreover, the gathering contributed to positioning Safari Ltd as a pacesetter within the dinosaur figurine group.

Monterey Bay Aquarium, Monterey, CA.
Contract with Safari Ltd signed – December 4, 1990
This public aquarium was based in 1984 on the website of a former sardine cannery, Cannery Row. Immediately it’s an establishment housing 35,000 sea creatures, which represents 550 species on show. Safari Ltd and the Monterey Bay Aquarium signed a contract on December 4, 1990 to create a scaled Sea Life assortment designed utilizing the experience of Monterey Bay Aquarium’s marine biologists and Safari Ltd’s skilled sculptors. Collectively they’ve created a group of collectible figurines which is up to date based mostly on present scientific analysis.[8]

Awards and recognition[edit]

Greatest Toy – Toddler in Reader’s Favorites, Child & Kids’s Product Information (Gained: 2017) [9]

Prime Ten Prehistoric Animals of 2016, DinoToyBlog (Gained, First Place: 2016) [10]

Healthiest Employer in South Florida, South Florida Enterprise Journal (Nominated: 2017) [11]

Greatest Prehistoric Animal Toy Determine, Prehistoric Instances Journal (Gained: 2013, 2014, 2015, 2016, 2017, 2018, 2019) [12][13]


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