ATLAS Information 23
homogenized world and have gotten extra curious concerning the inventive course of.
A rising quantity of folks are searching for inventive retailers for their skills, and
need to be taught whereas they are on vacation. Latest surveys by ATLAS in totally different
European nations has proven that over two thirds of guests to cultural
sights are motivated by a want to be taught new issues. Over a 3rd of holiday makers
to rural environments point out an curiosity in studying crafts expertise, and this
proportion is virtually twice as excessive amongst guests classifying themselves as
‘cultural vacationers’ (Richards, 1999).
This want for studying and self-development is associated to traits in direction of
‘expert consumption’ (Richards, 1996) and the seek for particular person id and
which means in the face of cultural homogenization (Ritzer, 1999). This leads to a
state of affairs the place passive leisure pursuits start to be changed (or at least
supplemented) by ‘critical leisure’ actions and ‘recreation leisure’ is changed
by ‘inventive leisure’ (Dumazedier, 1967).
A lot for the speculation, what concerning the apply?
After all, the concept creativity will change into extra vital has been with us
for a lengthy time, as Dumazedier’s work exhibits. So far, the predictions of the
arrival of the leisure society, in which creativity could be paramount, have been
untimely (Richards, 2000). Nonetheless, the truth that the logic of leisure and
tourism manufacturing is now tending in direction of a better want for creativity suggests
that the convergence of demand for and the provide of creativity might imply that
inventive tourism truly does emerge as an vital market quickly.
So as to verify if that is so, more analysis is after all wanted. One of many
proposals at the moment being examined by the ATLAS Cultural Tourism Analysis
Group is to improve the focus of the analysis on the function of creativity, and in
explicit to have a look at the function of the European Cultural Capital occasion in stimulating
inventive tourism. This will kind a part of the subsequent survey interval, which is deliberate
for 2001. Nonetheless, the authors would additionally welcome any different ideas that
ATLAS members might have on the problem.
Bonink, C. and Hitters, E. (2001) Artistic industries as milieu of innovation: The
Westergasfabriek, Amsterdam. In Richards, G. Cultural Points of interest and
European Tourism. CAB Worldwide, Wallingford.
Dumazedier, J. (1967) Towards a Society of Leisure. Free Press, New York.
Gómez, M. V. (1998) ‘Reflective pictures: the case of city regeneration in
Glasgow and Bilbao’, Worldwide Journal of City and Regional
Analysis, Vol 22, No1: 106-121.
Landry, C. and Bianchini, F. (1995) The Artistic Metropolis. Demos, London.
Rásky, B. (1998) Cultural coverage/insurance policies in Europe. In Ellmeier, A. and Rásky,
B. (eds) Cultural Coverage in Europe – European Cultural Coverage?
Österreichische Kulturdokumentation, Internationals Archiv für
Kulturanalysen, Vienna, pp. 5-85.
Richards, G. (1996) Cultural Tourism in Europe. CAB Worldwide, Wallingford.