ATLAS Information 23

homogenized world and have gotten extra curious concerning the inventive course of.

A rising quantity of folks are searching for inventive retailers for their skills, and

need to be taught whereas they are on vacation. Latest surveys by ATLAS in totally different

European nations has proven that over two thirds of guests to cultural

sights are motivated by a want to be taught new issues. Over a 3rd of holiday makers

to rural environments point out an curiosity in studying crafts expertise, and this

proportion is virtually twice as excessive amongst guests classifying themselves as

‘cultural vacationers’ (Richards, 1999).

This want for studying and self-development is associated to traits in direction of

‘expert consumption’ (Richards, 1996) and the seek for particular person id and

which means in the face of cultural homogenization (Ritzer, 1999). This leads to a

state of affairs the place passive leisure pursuits start to be changed (or at least

supplemented) by ‘critical leisure’ actions and ‘recreation leisure’ is changed

by ‘inventive leisure’ (Dumazedier, 1967).

A lot for the speculation, what concerning the apply?

After all, the concept creativity will change into extra vital has been with us

for a lengthy time, as Dumazedier’s work exhibits. So far, the predictions of the

arrival of the leisure society, in which creativity could be paramount, have been

untimely (Richards, 2000). Nonetheless, the truth that the logic of leisure and

tourism manufacturing is now tending in direction of a better want for creativity suggests

that the convergence of demand for and the provide of creativity might imply that

inventive tourism truly does emerge as an vital market quickly.

So as to verify if that is so, more analysis is after all wanted. One of many

proposals at the moment being examined by the ATLAS Cultural Tourism Analysis

Group is to improve the focus of the analysis on the function of creativity, and in

explicit to have a look at the function of the European Cultural Capital occasion in stimulating

inventive tourism. This will kind a part of the subsequent survey interval, which is deliberate

for 2001. Nonetheless, the authors would additionally welcome any different ideas that

ATLAS members might have on the problem.


Bonink, C. and Hitters, E. (2001) Artistic industries as milieu of innovation: The

Westergasfabriek, Amsterdam. In Richards, G. Cultural Points of interest and

European Tourism. CAB Worldwide, Wallingford.

Dumazedier, J. (1967) Towards a Society of Leisure. Free Press, New York.

Gómez, M. V. (1998) ‘Reflective pictures: the case of city regeneration in

Glasgow and Bilbao’, Worldwide Journal of City and Regional

Analysis, Vol 22, No1: 106-121.

Landry, C. and Bianchini, F. (1995) The Artistic Metropolis. Demos, London.

Rásky, B. (1998) Cultural coverage/insurance policies in Europe. In Ellmeier, A. and Rásky,

B. (eds) Cultural Coverage in Europe – European Cultural Coverage?

Österreichische Kulturdokumentation, Internationals Archiv für

Kulturanalysen, Vienna, pp. 5-85.

Richards, G. (1996) Cultural Tourism in Europe. CAB Worldwide, Wallingford.

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