Ctrip has unveiled its lodge administration model Rezen Motels Group on the ongoing World Cultural and Tourism Discussion board on October 9. The group goals to carry collectively top-rated accommodations in China’s first- and second-tier cities and assist them enhance efficiency and companies with massive information evaluation backed by Ctrip.
Additionally, the newly-announced Rezen Motels Group has signed a strategic settlement with Shanghai Jinmao Resort Administration. Each events will collaborate in lodge branding, massive information software and bettering conversion charges.
Within the subsequent three years, they are going to launch over 30 co-branded accommodations, offering greater than 6,000 rooms.
ChinaTravelNews has earlier discovered that Ctrip supposed to arrange a lodge administration firm to rebrand accommodations on a franchise foundation, concentrating on accommodations that used to give attention to authorities and establishment shoppers.
This April, Shanghai Hecheng Worldwide Journey Company, a lodging affiliate of Ctrip, had registered the enterprise logos of Rezen, Meibo, Yunbo and different catering and lodging companies, in accordance with company information portal Qichacha.com.
The launch of Rezen Motels, Ctrip’s first high-end lodge model, marks the group’s technique to department out to the excessive star-rating lodge sector.
Rezen Motels Group owns three high-end manufacturers, specifically the higher upscale model Rezen Huating, the full-service upscale model Rezen Motels and the particular upscale model Rezen Ruixuan.
After three months of recruitment workout routines, three Rezen accommodations are operational, 15 have been formally signed and within the pipeline, and 50 extra are within the technique of negotiation.
Official sources revealed that greater than 50 franchised Rezen accommodations will come into operation by the top of this 12 months, 250 by subsequent 12 months and 500 extra within the 12 months after.